Smart Investments: How to Choose Profitable Rental Properties

Have you ever wondered how some landlords seem to effortlessly generate substantial income from their rental properties, while others struggle to break even? One of the key factors that determines success in real estate is selecting the right kind of property.

If you're a landlord looking to optimise your real estate portfolio or just starting to explore the world of property investment, you're in the right place. Here is a comprehensive guide on how to choose profitable rental properties!

Top 10 Features of a Profitable Rental Property

As a landlord, your goal is not just to own property but to make it an appealing option for potential tenants and a financially viable business endeavour. To achieve this, it's essential to delve deeper into the following key features that contribute to a profitable rental property:


Amenities help you draw in prospective tenants and allow your property to stand out in a competitive market. They allow help you charge more rent as you're offering more to tenants. Whether it's a laundry room, covered parking spaces, fitness facilities, or even a cosy communal space, amenities can make your property more appealing.

Investigate what amenities are popular in your area and consider adding them if they align with your property's layout and tenant preferences.

a blue laundry room with a side-by-side washer and dryer

Natural Disasters

Depending on where you're located, natural disasters like earthquakes, floods, or hurricanes could be a concern. Make sure to factor in these risks and take steps to protect your investment property and tenants.

This might involve securing appropriate insurance coverage and making structural improvements to safeguard your property against natural disasters.

Future Development

Areas experiencing growth, like new businesses or infrastructure improvements, are often magnets for renters. When an area is on the rise, demand for rental properties tends to follow suit. What’s more, these future developments can help you market your rental and appeal to a wider range of tenants overtime.

Stay informed about upcoming projects or developments in your neighbourhood – they could provide valuable insights into the direction your property's value might take.

Number of Listings and Vacancies

A low number of available listings and vacancies means high demand for rentals. This allows you to potentially charge higher rents. On the flip side, a large quantity of available properties could require you to be more competitive in terms of pricing and property features to attract tenants.

With this in mind, always keep an eye out for fluctuations in real estate market trends so that you can keep occupancy rates up and protect your passive income.


The neighbourhood sets the stage for your rental property's appeal. A good neighbourhood is like a magnet, drawing in tenants who value safety, convenience, and a pleasant living environment.

arial shot of a neighborhood in a warm climate

When considering a property, put yourself in the tenant's shoes and ask: Is the neighbourhood safe? Are there nearby amenities like shops, restaurants, and parks? Is it well-connected to public transportation? The answers to these questions can greatly influence your property's desirability.

Property Taxes

When making a budget and assessing your financial goals make sure to factor in property taxes. High property taxes mean more money out of your pocket.

It's wise to research the property tax rates in the area before taking the plunge. Remember, you want to make sure your rental income comfortably covers both property taxes and other costs, so you're not left with any financial liabilities.


Safety is a universal concern for renters and property owners alike. A neighbourhood with low crime rates is not only a selling point but also helps in tenant retention.

Tenants are more likely to renew their lease if they feel safe and secure. Do some research on crime statistics in the area. You can also take steps to ensure your property is well-lit and well-protected to further ease potential tenant concerns.


If your property is in the vicinity of reputable schools, it's a huge plus for a variety or renter demographics looking for a home.

Those who prioritise good education are more likely to stay long-term if they have nearby access to quality schools. Research the local school ratings and consider mentioning this information in your property listing – it might just tip the scales in your favour.

a teacher standing in front of a class as students raise their hands

Job Market

A strong job market helps to maintain your investments viability. Areas with job opportunities tend to attract more potential tenants which bodes well for real estate investors.

When there's a stable job market, tenants are more likely to stick around, reducing vacancies and providing a steady stream of rental income. Keep an ear to the ground and be aware of any major employers or industries in the area that could impact your property's desirability.

Average Rents

Setting the right rent for your property is crucial. Research the average rents in your neighbourhood to gauge what tenants are willing to pay.

Pricing the rent of your Maryland property too high could lead to prolonged vacancies, while setting rents too low might leave you short-changed. Aim for a competitive price that reflects your property's unique features and benefits.

Bottom Line

As you venture into this dynamic world of real estate, armed with insights about neighbourhoods, schools, amenities, and more, remember that each feature plays a part in shaping your property's success story.

Overseeing your investment property can be daunting and time-consuming. That's where McKenna & Vane Property Management steps in! With our expert guidance and dedication, we can help you navigate the ins and outs of property management, making your landlord journey smoother than ever. Contact us today to learn more about our property management services!